About Abay Paints


  • Incorporated in 2005 in Ethiopia, Jelaram Pvt. Ltd. Company, started as a small trading Company dealing in chemicals for plastic and cosmetics Industry and in 2007, the Company diversified into the manufacturing of architectural paints
  • Company manufactures and sells Paints under the brand name ‘Abay Paints’ with following product types:
    Emulsions – premium grade, economy range
    Texture coatings
    Wood glue
    Epoxy Floor Coating
    Polyester Putty
  • Company sells Paints in Ethiopia and has extended its presence to several regions in the country
  • Its Manufacturing plant is well equipped with latest technology and machinery and the Company also has its own Quality Control Laboratory
  • Company employs 100 To 120 people as of February, 2015
  • Mr. Jesal Mehta is the Managing Director of the Company and is responsible for overall growth and strategy of the business supported by a professional team
  • It is a closely held company with 100% shares being held by the Promoter family

Production Facility


  • Company’s plant is located on outskirts of Addis Ababa in Industrial zone called Tatek in Oromia region which is 17 kms from city center
  • Plot area – 10,700 sq. mtr. (2.64 acres)
      Plot is leased from Government for 40 years and extendable by another 50 years
  • Production facility is spread over 1,800 sq. mtr. on this plot
      Currently operating at full capacity utilisation (7500 liters per day)
  • During off-peak season, the plant runs for 8 hours in a shift and in peak season, it runs in 2 shifts of 8-hour each
  • At present, Industry license is required to operate a paint manufacturing plant. No other certifications are required
  • Company also has 2 warehouses

Locational advantages

  • Factory is very closely located to the big open market of Africa called Mercato in Addis capital city and 6km to the ring road which is the connecting to all major highways to reach to the regional markets
  • Lately govt is building new railway lines from Djibouti to Ethiopia to boost exports and incoming raw materials to Addis Ababa and other major towns around Addis Ababa.

Key equipments

  • 50 hp - Variable high speed mixer
  • 30 hp - Variable high speed mixer
  • 20 hp - Variable high speed mixer
  • 20 hp - Basket mill
  • 30 hp - Horizontal ribbon mixer
  • 60 hp - Vacuum butterfly mixer
  • ____ - Bail out press filling machine

Raw material

  • Company imports pigments, emulsions and additives like dispersants, etc.
  • Packaging material, fillers, alkyds, copolymers, etc. are sourced locally

Sales Channel and Distribution

Sales Channel and Distribution Network

  • Company sells directly to personal customers, hardware shops, industrial customers, contractors and government projects in Addis Ababa
  • In other regions, it sells its products through distributors /agents.
    It has got distributors/agents in the following regions:
    • Diredawa, Harrar, Jigjiga – eastern part of Ethiopia
    • Bahardar, Gonder, Jimma, Dessie – western part of Ethiopia
    • Mekelle, Axum – northern part of Ethiopia
    • Hawassa, Shasemene, Yirgalem- southern part of Ethiopia
  • Dealer margins are set at 10%
  • Company gives Credit period of 30-45 days maximum

Sales promotion activities

  • Every 3 to 6 months the company keeps training seminars for the contractors, architects and painters for applications and teaches techniques as to where and when the products need to be used
  • ABAY PAINTS is the main sponsors for architects association
  • Company regularly participates in Trade fairs organized by the contractors and architects association
  • Promotional are regularly done on the local newspaper, construction magazines, Radio and TV commercials

Employee Overview

Employee Break-up (as of February , 2014)

  • 1 - CEO
  • 1 - Managing Director
  • 1 - CFO
  • 6 - Office support(Finance, HR, Admin)
  • 5 - Sales personnel
  • 1 - Purchase
  • 1 - R&Dand Technical manager
  • 87 - Production
  • 10 - Factory support
  • 3 - Storekeeper
  • 4 - Tinter


Contact us

Jelaram Private Limited Company
Gofa Sefer, infront on gaky plc Honda show room
P.o Box 1027 Addis Ababa Ethiopia
Sales Team No : +251911508485, +251922452563 / 65/ 66
Office: +251114672867 / 4671240
Email: info@abaypaints.com | Web: www.abaypaints.com
Follow us: www.facebook.com/Abaypaints